With a major in marketing, Kollander worked in the Travel Marketing Department of Northwest
Airlines where she had the opportunity to travel the world, including Asia, Europe and Australia.
This background and love for travel provided great insight into related marketing sales,
which has been an impetus for her success.
Much of Kollander's focus has been within the Travel category and has been
representing AAA Magazine Network for over 25 years, the Canadian Automobile Association's
Westworld titles, and the USA Travel Guide (Discover America). Other titles she has been responsible for
include Canadian Travel Press Weekly, Historic Traveler, and Great Lakes Group Tour Magazine.
Her career in advertising sales began as an independent representative with Rickert Media in
In 2001 she founded Kollander Media to provide a wider range of advertising
services to her customers, and her husband Mike Kasbohm took on a
partnership role providing technical support, website development, and implemented new
customer acquisition strategies utilizing the internet and rapidly changing digital opportunities.
Mike is also the founder of SpecTech, incorporated in 1993 to develop his new product ideas.
In 2009 Kollander helped launch sales efforts for JackRabbit BookDirect -
Now a widely used booking/search engine for DMO websites.
Kollander’s experience in representing print and digital mediums over the past 25 plus years,
provides her great insights to assist her clients in developing ad programs with a true marketing