AAA/CAA added 1,111,713 members in December and ended 2017 with 58,231,105
members. This number is higher than previously reported due to revisions provided during the year-end certification
process. Membership has grown more than 1 million members in 14 of the past 15 months.
The rolling 12-month renewal rate increased to 87.3 percent from the prior year’s 87
percent while the total growth rate remained the same at 1.9 percent.
Have Holiday Plans, Will
Record-Breaking 107 Million Americans to Celebrate Holidays Away From
ORLANDO, Fla. (December 14, 2017) – ‘Tis the season to traditionally spend with
family and friends and this year Americans are traveling in record numbers. AAA forecasts 107.3 million Americans
will take to planes, trains, automobiles and other modes of transportation during the year-end holiday period from
Saturday, Dec. 23 through Monday, Jan. 1. This will be the highest year-end travel volume on record and a 3.1
percent increase in travel volume compared with last year. 2017 marks the ninth consecutive year of rising year-end
Nearly 51 Million Americans to Travel This Thanksgiving, Highest Volume in
a Dozen Years
ORLANDO, Fla. (November 16, 2017) – AAA projects 50.9 million Americans will
journey 50 miles or more away from home this Thanksgiving, a 3.3 percent increase over last year. The 2017 holiday
weekend will see the highest Thanksgiving travel volume since 2005 with 1.6 million more people taking to the
nation’s roads, skies, rails and waterways compared with last year.
Today’s buying committees are diverse; Millennials are already taking their seats
among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying
environment even harder, thanks to their different preferences.
According to a SnapApp and Heinz Marketingsurvey over two weeks in late June 2017,
to understand and identify the generational differences, and impact of those differences, on the B2B sales process
and buyer’s journey, the report looks at the differences between the rising Millennial buyer, their Generation X
and Baby Boomer counterparts, and how B2B marketing and sales strategies can address the gaps between them. The
responses came from 503 professionals...
AAA: This Independence Day will be Historic, More Americans to Travel than Ever Before
44.2 Million People Expected to Travel Independence Day Read
Publicitas Inc. and Kollander Media
Announce Partnership in the Travel-Specific Programmatic Media Arena
Publicitas Inc. and Kollander Media are pleased
to announce their recent partnership, put in place so that mid-western clients within the travel industry might be
better served in their advertising campaigns. Starting March 2017, the two companies will work together, amplifying
the history and expertise each bring to travel marketing, to deliver high-performing programmatic media campaigns,
designed to make clients’ advertising spend more efficient, effective and measurable. Read More >
AAA Research Shows 13% Increase in
Number of Vactions Planned for 2017 over
ORLANDO, Fla. (February 7, 2017) –Now is the time when millions of
families across the country are starting to plan getaways for spring break, summer vacation and long holiday
weekends throughout the year. According to a recent AAA survey, more than one-third of Americans (35 percent) are
planning to take a vacation of 50 miles or more away from home involving two or more immediate family members this
year. The overall volume of travelers remains unchanged from last year, indicating that Americans continue to
prioritize traveling as a family.
This year’s increase in Thanksgiving travel is spurred by
improvements in the economy during the second half of the year, including rising wages, increased consumer spending
and overall strength in consumer confidence. And despite recent incremental increases in the national average price
of gasoline, AAA estimates U.S. drivers have saved more than $28 billion so far at the pumps this year compared to
the same period last year. Read More
Americans Will Take More Trips than Ever This Independence
Fourth of July travel volume will be highest on record with 43
million Americans traveling, five million more than Memorial Day
ORLANDO, Fla. (June 27, 2016) – AAA projects nearly 43 million
Americans will travel this Independence Day weekend. This represents the highest fourth of July travel volume on
record and five million more travelers compared to Memorial Day weekend. Read More
More Than 38 Million Americans Expected to Travel This
Memorial Day Weekend
The great American road trip is back; Memorial Day travel volume will
be second-highest on record
ORLANDO, Fla. (May 19, 2016) – AAA projects more than 38 million
Americans will travel this Memorial Day weekend. That is the second-highest Memorial Day travel volume on record
and the most since 2005. Spurred by the lowest gas prices in more than a decade, about 700,000 more people will
travel compared to last year. Read More
Don't Push Millennials; Build Trust, Gain Loyalty
According to a new study by RAPTmedia, consumers don’t trust content that’s pushed
at them. They’re not relying on it when researching purchases. And nearly all consumers are going out of their way
to avoid seeing it by blocking pop-up ads, disabling cookies, opting out of emails, and skipping pre-roll video
AAA Expands Emergency Road Assistance
to Bicycles in Minnesota!
BURNSVILLE, MN. (April 28, 2016) - AAA Minnesota, a
part of The Auto Club Group serving all of Minnesota except Hennepin County, is expanding bike service throughout
the state beginning this Sunday, May 1st...Read More
Advice for Traveling to Europe Safely
The recent terrorist attacks in Brussels have some travelers concerned about upcoming vacations abroad. AAA
offers the following advice for those planning, or thinking about,
trips to Europe...Read More
Millennials Paying For Access To News
(From the Center for Media Research)
According to the Media Insight Project, a program of the American Press Institute and The Associated Press, in a
series of major studies on the habits of news consumers in the United States, the vast majority of Millennials,
Americans age 18 to 34, regularly use paid content for entertainment or news.
Moreover, a younger adult’s willingness to pay for news is correlated with his or her broader beliefs about the
value of news. The Millennials who want to stay connected with the world, who are interested in news, and who are
more engaged with news on social networks are the most likely to be willing to personally pay for
HOLIDAY TRAVEL FORECAST
On a national level, the number
of year-end holiday travelers is expected totop 100 million for thefirst time on record. Nearlyone in three Americans will take a trip this
holiday season, with100.5
million expected to journey 50 miles or more from home. This
represents a ...Read More
AAA SAYS 35.5 MILLION AMERICANS TO TRAVEL FOR LABOR DAY
HOLIDAY; MOST SINCE 2008
The final summer holiday to have a 1% increase from 2014.
BURNSVILLE, Mn., (August 27, 2015) – AAA Travel projects 35.5 million Americans will journey 50 miles or more
from home during the Labor Day holiday weekend...Read More
6 Reasons Why Print is Not Dead
by Jenna Bruce on Tue, Jun 23, 2015 @ 10:24 AM Media Space Solutions.
We are a society of technologically-obsessed people
who aren’t comfortable unless we are constantly connected via some sort of digital device. And, because the entire
world has moved online, some in the advertising industry would have you believe print advertising is dead and
But this simply isn’t true.
Print is still very much alive. In fact, advertisers
who make print a part of their marketing mix have the potential to significantly increase their response
will spend almost 14% less on summer vacations this year, new research
in spend is being led by millennial travelers aged between 18 and 34 that are more trusting of sharing economy services such as Airbnb, Home Away, Uber and Lyft
to book travel experiences, according to research by Allianz Global Assistance (AGA).
AGA's sixth annual Allianz Travel Insurance Vacation
Confidence Index reports Americans will spend $85.5 billion on summer vacations in 2015, down 13.5% from $98.8
billion in 2014.
of millennials plan to spend less than $400 on summer travel; a higher proportion than all other age groups
The survey shows that these value-seeking millennial
travelers are more trusting of sharing economy services to book travel experiences. A majority (60%) of millennials
trust the sharing economy, compared to only 37% of all other travelers.